Just as we were ready to launch our gourmet mushrooms to market, the COVID-19 pandemic changed everything. With lockdowns and uncertainty, we had to pivot fast. Instead of supplying restaurants, we shifted our focus to home growers – creating grow-at-home kits for people stuck indoors.
It was a stressful and uncertain time, but we persevered. Adapting on the fly, refining our kits, and meeting soaring demand, we turned a challenge into an opportunity. That shift not only kept us going but helped us reach thousands of new growers, strengthening our mission in ways we never expected.